Continuing in the long line of advertisements, I next looked at ones that used Nature to tell their story. The first is an advertisement by Stefen Sagmeister. It was a billboard that said Complaining is Silly. Either act or forget. He created this billboard by laying newsprint out in the sun and putting differnt plant life, such as ferns and flowers down to give it that texture. He also laid down the lettering. After a day or two he took the plant material off as well and left the project sit in the sun again. On the final day, he took the lettering off and pasted the billboard on. The lettering of course showed up nicely against the yellowed paper. However, within a week, the letters had faded completely thanks to the sun yellowing out the paper.
The next ad is for a hair salon. It uses the cut out of sillohuette of a girl and her lucious hair. The hair is cutout so that one can always look through the sky at the colors in the background and see how her hair would look in that color. For example during the day she is blonde, at night she black hair and in during a sunrise/sunset she seems to have a red hair color.
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