Our final project is to build an identity/portfolio/website for ourselves and while trying to come up with a business card design for myself I decided to look into some graphic designers business cards in order to get some inspiration. There are many interesting designs out there but I chose the four that most appealed to me.
The first card, Estetic Kabinet, first caught my eye because of the color scheme. All the colors work well together and are not overpowering. I was then drawn to the use of the patterned background. The monotony is broken up by a lighter fragment in the upper left hand corner. This element is then transferred over to the back of the business card and that particular section is in the corner to add a little design element to the back. The logo also works well and they composition is very nicely done.
The second card, CDS also used a textured background. I like theirs even more because they mute it out so that it is not as prominent as Estetic Kabinet's. CDS's logo is also very nice; the colors are well thought out. There are two elements in this business card that usually does not work out well but I believe the company has pulled them off well. One is the curved text, which they do make work but I still do not like and feel that they could have done something else with. The second is centered type. They did however manage to make this look presentable and not very formal.
The third card, Hinge, I chose because of its funkiness. This business card is folded in half so that it "hinges." This is a really good example of showing and not telling. I'm not sure of who's card is the fourth one but I loved it so much that I had to include it here. If I was an employer I would not forget this card. It is very simplistic, yet is says so much. The logo which is a meteorite, has actually "burned" the card. There is also great use of negative space.
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