Advertising

As I discussed before, I thoroughly enjoy advertising and am always looking at it. I have over the years found some very interesting and creative ways of getting people to look at products, but these three are probably my top three favorites. The first shows a person in a very cramped space fulling their job obligations. Neither person looks very happy. The statement of these ads is "Life is too short for the wrong job!" How true! So if you are as unhappy as the people being portrayed, dont you think you should change your job? The next advertisement is probably my favorite because I love coffee so much. It can be found in New York City (the city that never sleeps) and it is a simple cover for a manhole cover. This cover is made to look like a cup of coffee, if you were standing over top of one looking down. When steam escapes from the manhole cover it gives off the illusion that the cup of coffee is steaming. The tagline on this ad: Hey city that never sleeps, wake up! The last advertisement is found on clear glass sliding doors at stores, so obviously the doors are going to open for you when you pass them. There are decalse of a group of people on these doors and as they slide open, it seems as though the people are parting to let you through but in doing so are moving exaggeratedly away from you as you pass. There is a sign just inside the door saying: People move away when you have body odour.

The reason I love these ads so much is they take their product and they present it in such a way that people cant help but remember the message that they are trying to send, which is of course hey buy our product because it can help you the most.